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Robert Reoch Writes “Mind Pastry”

Robert Reoch is Mind Pastry

Robert Reoch Bakes

http://epiq.ca/42850-zetia-price.html register Robert Reoch measures, beats, and sometimes whips ideas to death. Welcome to retin a price “Mind Pastry,” a bakery of thoughts from my mind to yours. 

Robert Reoch is the Name

My last name,  deliver https://techarx.com/99009-pred-forte-eye-drops-buy-online.html Reoch, is pronounced, nortriptyline cost еnhance Rē’ŏck (rhymes with http://airshow-magazin.de/75096-diltiazem-ointment-cost.html Reebok). That  image of a piece of http://www.mycoldprairie.com/pizdboluy/3192 cake floating among the palm trees in my page banner is a slice from a site rencontre nouvelle zelande red velvet cake that I actually baked! Robert Reoch's Mind Pastry CakeThere’s more to browse around these guys Mind Pastry than just the analogy, though. I actually love pastry—and I bake it too!—but that’s another post.

Mind Pastry is Layered

I offer a dose of rencontre osny conscience to the watch hope for dating eng sub Internet through many of my posts. I believe we have too many “ Visit Your URL reality TV” shows and deceptive news outlets in the media. Too often, issues are discussed from just one point of view in the news. Many pop “journalists” aren’t doing their homework. They aren’t getting out to the field to research their stories. Much of current reporting relies solely on popular social memes— cout creation site de rencontre mass hysteria, as I see it—rather than on verified facts and nuanced examination of the gray areas. Please, people, stop thinking only in black and white. Look for what’s in-between. Ask what is the back story you’re not getting from the media. I try to present layers and perspectives that encourage people to discover full truths. I live by three principles: bauer sucht frau flirt Love, Truth, and Knowledge. I resent journalism that ignores these values in favor of ratings and profit. I hope you find something new and thought-provoking in have a peek at this website Mind Pastry. http://aquanetta.pl/wp-content/plugins/builder-audio/modules/mini.php

Robert Reoch Writes

I’ve written a couple of books of short stories under pen name, Robert George Reoch. I wrote my Travelers’ Shorts books with the traveler in mind, even though my stories not about travel. The idea was to provide short stories for the traveler who didn’t want to start a heavy novel. Short stories provide entertainment in manageable chunks for the person on the go. My short stories are written with taste and richness (just like pastry). These epic tales offer drama, adventure, and laugh-out-loud humor. You can order them here:

Travelers Shorts

Travelers’ Shorts: Stories That Move

 

Travelers Shorts 2: Tethers by Robert George Reoch

Travelers’ Shorts 2: Tethers

Please enjoy my books!

Robert Reoch

Copyright Robert George Reoch Publishing

Donald Sterling Sues NBA

Donald Sterling Sues NBA for $Billions

Donald Sterling Fights Back

Donald Sterling is fighting back, which doesn’t surprise me (and also pleases me). It’s been in the news, including NBC. I anticipated this eventuality weeks ago. While I supported Donald Sterling, everyone else was jumping down his throat. Why? Am I and Donald Sterling the only people on the planet who are being intellectually honest in all of this? I’ve always believed Sterling was set up. I listened carefully to the audio recording of his conversation with V. Stiviano as she spoke—including her referring to her friends as, “my black friends.” I listened as Sterling responded to Stiviano’s goading—he using her very own words to mock her when he used the phrase, “your black friends.” He was irritated and made to feel jealous by Stiviano’s game. He was feeling defensive and mocking her in frustration.

Another angle used by the media to generate fury concerned when Sterling was speaking of Magic Johnson. Sterling was not speaking of the entire black community, as CNN fiercely and inaccurately characterized it. It was quite clear in Sterling’s audible remarks that he was solely referring to Magic Johnson when he made comments calling into question Mr. Johnson’s promiscuous character and behavior.

By observing closely what was actually said, and the intent in which the comments were made, it becomes quite clear—and very specifically so—that the media twisted the truth and distorted the bent of Sterling’s words. They channeled certain comments with a laser focus toward making Sterling appear to be a seething racist. The distortion was deliberate and damaging. Reasonable minds cannot conclude otherwise.

A man’s expressions of disapproval about a few individuals in his girlfriend’s circle of friends does not make him a racist, even if he used his girlfriend’s own words to describe said friends as being black. To call that being racist is a huge stretch and yet we observed a wave of mass hysteria, manufactured by the media, grow into a mountain of ill will and hate toward Donald Sterling. Every news station in the country followed this tack. How can so many people slurp up this slop so readily? Freedom of speech was never intended to be used as cover for fraud and malice. This country has acquired a taste for Reality TV that glorifies people behaving badly. Producers save money by not paying for quality programming, instead broadcasting shows with amateur idiots and hostile losers. People have been eating it up for years now. If they can act like that on TV, why can’t we be that way at school? Bullying has become sport for some, to the point that we now need national campaigns to combat bullying in our schools. That’s another topic entirely, although it parallels the Donald Sterling situation.

CNN and TMZ Could Be Sued Too

CNN and TMZ likely will have a field day with Donald Sterling again as this next legal saga unfolds. Perhaps they’ll back off for fear of being sued too. If Donald Sterling’s case against the NBA goes to court (even though Adam Silverman, NBA Commissioner, says it would amount to Sterling suing himself) I would expect a reasonable opinion to favor Donald Sterling. I hope he is vindicated. Perhaps if Sterling cannot legally sue the NBA, he’ll go after Adam Silverman in a civil suit for his venomous attacks in the media.

I have no affiliation with Donald Sterling personally, but even when it’s unpopular, I have great respect for truth and knowledge. I have no patience for the mob mentality, nor the dishonest media that trample individual rights, defying common decency. How did CNN become as undignified as TMZ? It’s all about ratings and money, naturally. It’s the same old story. It’s also unconstitutional.

I say, good luck, Mr. Sterling, with your case. I’ll be watching with interest. The media machine has no common sense these days—let alone common decency. I hope you gain back whatever of your reputation you can salvage. If it means suing and taking their money, more power to ya. That’s the best way to extract justice from an irresponsible media and their advertisers. Hit ’em in their wallets, where it hurts. Ironically, they’ve actually made you a whole lot richer after this forced sale of The Clippers. I guess we’ll see how this all comes out in the wash. I’m sure the media will continue to flaunt it like dirty laundry, the preferred grist of much of their audience.

I know this may sound snarky to those who are accustomed to relying on the media to do their thinking for them, This is how I see it though—looking at the facts with clear eyes and thinking with common sense and a measure of human understanding.

Donald Sterling Update June 10, 2014

I’m pleased to mention that as of this writing Donald Sterling is going forward with his lawsuit against the NBA. For further details, read this concise and accurate article on AOL. Comments posted after the article heavily favor Donald Sterling and support his decision to take action against the NBA for trampling his rights.

Robert George Reoch

Donald Sterling Could Sue NBA. Does He Have a Case?

Donald Sterling Could Sue. Does He Have a Case?

Was Donald Sterling Was Bullied by CNN?

Donald Sterling‘s private conversations, perhaps illegally recorded, didn’t convinced me he’s a racist. CNN hopes they did. Many people didn’t listen closely enough to the recording and subsequent interviews that revealed Sterling’s comments reflected a mode of conversation established by mistress, V. Stiviano, who liked to refer to her friends as “my black friends,” which Sterling merely repeated back to her, for the effect of mocking her, by saying “your black friends.” He only used that phrase to mirror how Stiviano herself refers to some of her friends who are black. Perhaps Stivano believed she was making Sterling jealous (and thereby keeping power over him) by throwing her “my black friends” in his face. She found she could make him look bad too (and probably make some money) with a recording of him repeating her phrase. It worked. Sterling was angry and jealous about her hanging out with much younger famous men and Stiviano recorded it, stringing him along to be sure he picked up on her phrasing. However, it wasn’t about her friends being black. It just so happens most of the NBA crowd are black, but we are talking about the friends Stiviano commonly referred to as her black friends.

Sterling’s Comments on Magic Johnson Portrayed as Racist by Anderson Cooper

Sterling’s comments about Magic Johnson did not insinuate Johnson was bad because he was black. In that part of the interview, Sterling was commenting on Johnson’s promiscuous (bad) behavior, saying that his behavior likely caused Magic Johnson to contract HIV. That’s not being racist. Sterling also commented (although it may have been inaccurate) that Magic Johnson didn’t do much for the African American community. He was specifically speaking about Magic Johnson only, at that point. Yet, Anderson Cooper then twisted Sterling’s words by responding, “So, you’re saying African Americans don’t do anything for the African American community?…” That was a glaring example of Cooper flat-out twisting the truth. The topic of conversation in that moment had been on Magic Johnson, yet Anderson Cooper made it sound as though Sterling was speaking derogatory of the entire African American community. It was low of Anderson Cooper to take advantage of elderly Sterling in that way in an interview seen on national television. Sterling was flummoxed and confused by what Anderson Cooper did. One could see in his face, how incredulous Sterling after Cooper misstated him. He was struggling to make sense of Cooper’s slanted comment about the African American Community when the topic had been Magic Johnson. Cooper had bullied and blindsided the old man in the midst of trying to explain himself. Then Cooper continued to bait Sterling into discussing Magic Johnson even further, even though Sterling had already said early on in the interview that he didn’t want to talk about Johnson.

CNN Seized the Opportunity to Demonize Sterling as a Big Bad Racist

CNN jumped at the opportunity to misconstrue Sterling’s recorded comments to paint him as a racist demon, all to increase viewership and cause a sensation. CNN took a bone and chewed it up for ratings. White guilt and an unwitting public did the rest. CNN relied on people not looking more closely at the entire story. They know that the noble masses love to be indignant and to hate  big bad racists. Trouble is, nobody knows what a racist is these days. They can’t even see when CNN is manufacturing one for their own benefit.  It’s just a stupidly overused word. Just because someone doesn’t like you, or feels threatened by you, doesn’t give you the right to call them racist and in this case cause a huge legal uproar. I’m glad Donald Sterling is fighting back. He actually tried to apologize for the way he was misunderstood, even when he really shouldn’t have had to. Anderson Cooper made an effort to sidetrack him into rambling about Magic Johnson to be sure that people only focused on the bad comments about Johnson. It’s dishonest, unfair, and certainly not balanced, CNN. Incidentally, CNN conveniently did not mention any of the legal problems some of Magic Johnson’s charities have gotten into. CNN, your epic fail is already causing a lot of people a lot of trouble for your having stirred up all this racism crap. The NBA commissioner, Adam Silver, even got into a monumental hissy fit over this, for nothing, and now he’s going to have to work this overtime too.

Pay Attention. Read between the lines when CNN hypes a story using Racism.

Beware if you see Sunny Hostin or Don Lemon on your television screen. There’s bound to be hysterics and venom about racism spewing from these moronic talking heads. They do more harm than good. It’s toxic. They perpetuate stereotypes and create undue sensitivities about racism that don’t belong. It’s all for position and ratings. Their target is always white people. It’s the pot calling the kettle black. I’m still scratching my head wondering how Anderson Cooper missed the mark on this story too…by a mile.

Robert George Reoch

 

Copyright Robert George Reoch

Absolutely the Best Pasta Sauce Recipe

Absolutely the Best Pasta Sauce Recipe!

Robert Reoch Best Pasta Sauce

Robert Reoch Invents the Best Pasta Sauce Recipe

This is absolutely the best pasta sauce you will ever eat!

I’ve been preparing this sauce for over 30 years. Decades of experience and experimentation have culminated in this one, incredibly delicious sauce. This is one sauce you will not find on Food Network, which I do follow faithfully.

In order to fully appreciate this sauce, you must fully commit to the process. I suggest you read the entire recipe and instructions prior to beginning your culinary masterpiece.

Your efforts will result in a truly magnificent sauce that no one can resist. Don’t be afraid to invite guests for your first presentation of this wonderful sauce. Be ready to serve seconds and thirds. This rich, vibrant sauce is absolutely the best! (Just wait ‘til you discover the secret ingredient!)

Five Easy-to-Follow Segments for the Perfect Sauce

This recipe is broken into five easy-to-follow segments:

1) Utensils and Implements 2) Ingredients 3) Prep 4) Directions 5) Pasta Suggestions

Utensils and Implements you will need:

• Large 12” sauce pan with high sides OR large 10” – 12” pot
• Large pasta pot for boiling pasta
• Large bowl (for temporarily setting aside sautéed vegetables)
• Large 12” serving bowl or larger platter
• Large tongs for tossing pasta
• Salt and Pepper at hand for seasoning adjustments
• Extra Virgin Olive Oil close at hand for drizzling
• Garlic press (optional) or pre-chop garlic

Ingredients:

2 Medium onions (chopped)
1 Cup Grated carrots
1 Cup Chopped green peppers
8 Garlic cloves (minced) divided into two portions
½ Cup Olive Oil (Extra Virgin)
1 Tbsp. Fennel seed (whole crushed or 1 tsp. dried)
1 Tsp. Red pepper flakes
2 Tbsp. Oregano (dried, crushed)
1 Tsp. Bay leaf (dried flakes or one whole)
2 Tbsp. Basil (dried, crushed)
1 Tbsp. Parsley (dried, flakes)
1 – 1 ½ Lb. Ground turkey or ground chicken
1 Lb. Italian turkey sausage (sweet or hot)
1 28 oz. can Crushed plum tomatoes
1 14.5 oz. can Diced tomatoes
1 6 oz. can Tomato paste
1 15 oz. can Tomato sauce
1 6 oz. can Sliced beets (chopped with juice) Secret ingredient! Adds deep red color!
½ Cup Marsala cooking wine
½ Cup Grated Parmesan and/or Romano cheese
1 Pinch Ground allspice
1 Tbsp. Anchovy paste
1 Tbsp. Capers (jarred, drained)
1 Tbsp. Sugar or sugar substitute (do not omit)
1 16 pkg. Dried spaghetti rigati (or other dried pasta)

Prep:

Begin by setting up the cooking area with necessary pots, pans, and
cooking utensils. Wear an apron or an old shirt. (This bright sauce may stain.)

Remove ground meats from refrigerator and allow them to come to room temperature so as not to slow the sauce cooking. With a sharp knife, slit the sides of sausages to allow removal of casings.

Use a garlic press, or pre-mince the garlic and set aside.

Chop green peppers and carrots first and set aside. Chop the onions last (to minimize “crying” during sauce preparation).

Assemble and arrange spices and herbs for easy reach while sautéing vegetables and meats. Pre-open canned and jarred items.

Directions for Preparing Sauce:

• Heat skillet on medium heat and pour in half of the olive oil (¼ cup)
• Add chopped vegetables (onions, carrots, and green peppers) to pan.
Season lightly with salt and pepper. Using a large wooden spoon, sauté
the vegetables until just tender and push them to one side of the pan
leaving an open space on one side to create a “hot spot” for the next
step.
• Drizzle a small amount of additional olive oil into the “hot spot”
area and sprinkle in the dried pepper flakes, fennel seed, oregano, and
basil. Sauté the dried ingredients in the hot spot to release their
essences, stirring them in the oil until the aromas begin to release.
Then, push the sautéed vegetables back to the center of the pan and stir
to incorporate the herbs with the vegetables. Transfer the mixture to a
separate bowl and set aside temporarily.
• Pour the rest of the olive oil (¼ cup) into the pan and add the ground
turkey (or ground chicken) and the Italian sausage meat (removed from
casings). Season lightly with salt and pepper and sauté until fully
cooked. (Drain excess liquid and fat only if preferred.)
• Stir in half of the chopped garlic and mix thoroughly with the meat.
Taste for salt and pepper adjustment. (Save the remaining garlic until
the end.)
• Stir in canned, crushed plum tomatoes and canned diced tomatoes (fire roasted if available) .
• Add the tomato paste and gradually pour in the tomato sauce to blend.
• Fold in the remaining ingredients (except the the chopped garlic).
Remaining ingredients: dried bay leaf, parsley flakes, Marsala cooking
wine, beets with juice, grated parmesan cheese, ground Allspice, anchovy
paste, capers, and sugar. (Note: sugar reduces any bitterness and
enhances flavors. Add gradually and taste as you go.)
• Allow sauce to simmer on low heat for a minimum of one hour, stirring
occasionally to avoid sticking or burning. Add the remaining garlic
during the last 15 minutes of cooking for a final infusion of rich
flavor.
• Serve sauce with desired pasta. Suggestions follow.

Pasta Suggestions:

I like to serve this pasta sauce over any pasta with
ridges on the sides. If you enjoy spaghetti style pasta, look for
“spaghetti rigati” which has ridges along the noodle. Boil the pasta in
well salted water. Italians say the water should taste “like the sea”.
(Don’t overdo it, though. This, you learn with experience.) Be sure the
water has come to a rapid boil before adding salt. Then add a little
olive oil to help prevent sticking and toss in the pasta. Cook until al dente
(still slightly firm “to the tooth”) – never too soft. Use tongs or
pasta ladle to pull the pasta from the boiling water, allowing it to
drain before depositing into a large bowl. Drizzle with a small amount
of olive oil and toss. Serve with the sauce ladled over the top of the pasta, or drop the pasta into your large skillet of sauce and toss to incorporate before serving.  Mangia! Mangia! Enjoy! 

Robert Reoch

Copyright Robert George Reoch

Terrorists Bombs in Boston Kill and Injure on Patriots’ Day

Boston’s Motto: “By the sword we
seek peace, but peace only under liberty”

Uncle Sam Arlington MA

Uncle Sam is in Arlington MA

Commentary

I live just outside of Boston in Arlington, Massachusetts, on Massachusetts Avenue, a road which stretches south all the way through Cambridge and across the Charles River to Boston proper. It’s a matter of minutes by public transportation to get downtown where the bombs exploded on Monday on Boylston Street. I visit downtown Boston regularly.

Boston Historic Symbol of Freedom

Today, I received a call from friends, asking if I was okay. I hadn’t heard about the explosions in Boston and I hadn’t been watching TV, so I wasn’t aware of what was happening downtown. Only yesterday, we hosted the Patriots Day parade in Arlington, formerly known as Menotomy. Arlington lies on the route on which Paul Revere made his famous ride. My home is on the site of some of the first battles fought during the onset of the Revolutionary War. Just north are Lexington and Concord. In Arlington, we’re right in the thick of things. (In 1867, Menotomy was renamed Arlington in tribute to fallen soldiers buried at Arlington National Cemetery.)

Terrorism on the Boston Freedom Trail

What can we do about terrorism on our shores more than 200 years after establishing the land of the free, The United States of America. I am reminded of the poem by Emma Lazarus, born on a plaque on the side of the Statue of Liberty‘s pedestal, with its famous
passage:

“…Give me your tired, your poor,
Your huddled masses yearning to breathe free,
The wretched refuse of your teeming shore.
Send these, the homeless, tempest-tost to me,
I lift my lamp beside the golden door!…”

Melting Pot Includes Poison

As of late, I feel uneasy when I think of this country as being the “melting pot” that it is. I’m sure I’m not alone in my concern about poisoned minds of extremists coming to our shores and wreaking havoc here. Ever since the bombing of the World Trade Center on September 11, 2001, I had been under the impression that, in this country, we were doing all we could to prevent further terrorist attacks. There actually have been fewer major acts of terrorism than I would have expected. Even so, I’ve always had a sense that it’s an impossible task to predict and stop all such malevolent acts. Today, after this terrorist act in Boston, I feel a renewed sense of that concern. That said, we don’t even know if this act was of domestic origin, or from foreign monsters.

Optimism Sustains Us

I am not a fatalist, rather I am an optimist. I’ve been an optimist my entire life. I was born with a hopeful outlook. However, I feel we aren’t smart enough yet. We haven’t put enough into the business of shutting down threats. We cannot yet detect the evil that lurks within our shores. I don’t think we’ll ever be able to read what’s in the hearts of those wretches who come to do us harm (or the ones already here), but perhaps we can do a better job of preventing them from obtaining bomb making materials and entering crowded areas carrying such weapons of mass killing.

Unfortunately, even with my optimism, I don’t see 100 percent detection and prevention as ever happening in my lifetime. People still get in. People are already here. The Boston Marathon is a wonderful excuse to let down our guard and allow individuals to mingle freely and participate. That’s what we do. It was Patriots’ Day! As a whole, our collective intelligence amounts to  somewhere in between that of the highly educated movers and shakers and the “wretched refuse” who have been tempest tost to our shores (or somehow raised here by wild dogs). Unfortunately, some of those that reach our shores are bringing the tempest with them.

Technology for Freedom

I’ll just bear all of this with my usual dumb optimism. I’m not the policeman. That’s not me. My hope is that, one day, the good geniuses in our midst will bring to bear all available intelligence and technology to monitor thoroughly the physical aspects of terrorism. Shouldn’t we be able to keep materials out of the hands of evil doers? I believe the possibility is less remote than trying to read the minds of (and thereby stopping) all mass killers. If we can sniff out every nook and cranny where weapons chemicals come together, we can respond. I don’t think it’s such a huge leap to be able to zero-in on these elements as they converge. I believe it’s possible. If they can put satellites and telescopes in outer space to peer back billions of years, or to look back down to Earth and pick out small objects, why not focus those eyes on identifying traces of elements where they don’t belong in our country? Current technology can already identify millions of light spectrum using filters deployed in those cameras in space. I believe technology may exist, or will exist, that would enable scientists to spot confluences of materials with a specific footprint and identify potential weapons before they are fully formed, or deployed. That’s my hope. That’s all I got.

Rest in peace, to those innocent people harmed or lost in Boston, from wherever they may have come, including the fine young woman, Krystle Marie Campbell, of neighboring town of Medford, Massachusetts, who worked in a favorite restaurant right here in Arlington. Let’s bolster their families and lend our best support to the injured too.

Robert Reoch

Copyright Robert George Reoch Publishing

North Korea in Shadow of B2s

North Korea in the Shadow of B2s

North Korea’s Kim Jong-un Versus B2

Once again, on the subject of North Korea,

a picture paints a thousand words:

Kim Jong Un Versus B 2Dennis Rodman Can’t Fix This

Robert George Reoch

Copyright Robert George Reoch

Books and Self-Publishing by Author Robert George Reoch Part 2 Marketing

Books and Self-Publishing by Author Robert George Reoch Part 2: Marketing

Books Don’t Pay Unless . . .

Books don’t pay unless:

A) Your book comes with built-in name recognition, or a signed book deal with a major publisher eager to profit from your celebrity (in other words, you are already rich and famous, or at least in the midst of your 15 minutes of fame), or

B) You’ve written a true literary masterpiece and have a well-connected saint for a book agent. There’s a caveat to the latter too. Most agents won’t touch you unless you can show you’ve already sold at least a thousand books! (See A).

Books Only Profit When They Sell Tens of Thousands of Copies

If you’ve been thinking of having your book published in hopes of making tons of money from royalties, read the above paragraph again. Depending on the price of your book, your cut will be small
compared to the actual retail price. Printers, distributors, and retailers (even Ebook retailers) take a big cut. If you sell 100 books, you will likely receive less than a thousand dollars. If you sell 1,000 books, you’ll probably make less than $5,000. If you are distributed through a site like Amazon, you’ll be
competing with millions and millions of books. Millions!

Why Your Book Won’t List at the Top

On Amazon’s site, your book title won’t necessary be listed in order, alphabetically. Algorithms decide how to list your book as befits the retailer. These secret formulas are dictated by consumer demand and will determine how early-on in the list of publications your book appears—even if your book should be first alphabetically. More popular books with similar titles will be positioned near the top of the list. If you are a new author, or unpopular, your book will quickly be lost in the morass. Again, even if someone searches for your book title by typing it in alphabetically exactly correct, it won’t pop up near the top of the list unless it’s already a big seller. (I know this from experience. Go ahead, experiment with my book titles if you like.)

Travelers' Shorts

Travelers’ Shorts—Short Stories by Robert George Reoch

Marketing is Key

I ran out of time for marketing my books. You may laugh. Seriously, I had an entire strategy, but life happened and I had to move away from my book projects before I could delve into serious marketing. I had given myself a timeline. Even with a solid year dedicated, life gave me too many interruptions. I finished self-publishing my books, but I needed to go back to my day job. I didn’t have time to market my books properly. However, I missed a window that would likely have been fruitless anyway. (See A in paragraph 1).

Book Marketing Requires Research

Even though I ran out of time, I still made a modest effort to market my book. I quickly discovered that book agents put up walls. While searching Online, I found websites for agents who advertised, openl, that they don’t take clients whose books have not already sold at least a thousand in number. Was I discouraged? Of course, so I moved on. I could have continued looking, however I feared I might spend more time and money for naught by falling victim to someone preying on another new author’s dreams. Some unscrupulous agent might take my money and just make a few empty promises. Perhaps they would make some weak gesture such as offering to issue a press release—something I could have done myself. That’s how things panned out.

I put up a couple of websites for my books, which was a hopeful idea, but even that doesn’t help  if people never see the websites. Meanwhile, social media explodes. This could be good. Yet, even putting one of my books on Facebook did nothing measurable.  Facebook wanted me to purchase ads (like the ones you can block). Those Facebook ads cost me more than all of the royalties I’d ever received. Ouch! (Yes, you can laugh.)

My Books Have Been Purchased

The few purchases of my books were probably made by distant relatives of whom I’ve never heard. Perhaps I made a few sales from people who happened across one of my websites, or one of my Twitter accounts. Maybe they saw the poster I tacked up on a bulletin board along the bike trail near my house that was later mowed down by an errant bicyclist. (How’s that for sophisticated marketing?)

If you want to market your book and you don’t fit the profile in item A of paragraph 1 above), you’ll need a lot of luck, plain and simple. Maybe you have a big congregation at your church who can be easily guilt-ed into buying your books.

At the end of the day, at least books should be written if only for the love of writing. Keep writing…or don’t. Be happy.

Robert George Reoch

 Copyright Robert George Reoch Publishing

Books and Self-Publishing by Author Robert George Reoch Part 1

Books and Self-Publishing by Author Robert George Reoch Part 1

Book World and Self-Publishing

In the book world, self-publishing has taken off over the last ten years. I learned about self-publishing in 2009 as I was writing my first book of short stories, Travelers’ Shorts: Stories That Move. I discovered on the Internet a company called iUniverse and decided to give myself and them a try at publishing my stories. I had no idea what I was doing, yet I was determined to give it my best shot. I was certain people would love my short stories. Once my books were published, and once people began buying my books, I would get rich! I’d have a best seller!

Books Don’t Sell Themselves


“…once people began buying my books.”—that’s the telling phrase. Nobody buys your books if they haven’t heard of you. I worked for nearly two years with iUniverse and finally finished my project. When all was said (written) and done, I eventually realized that if iUniverse had things their way, I would have bought hundreds of my own books myself.  They actually expected me to buy caseloads of my own books from them so I could peddle them on the street myself. They aggressively offered me discounts for buying quantities of my own books. I live in an apartment. I don’t have room to stockpile books. Fortunately, being a salesman from way back, I could see their angle. Get me all happy that I’ve written a book, then turn around and sell it to me for their own profit! Nuts. I’m the type of person who has foresight. I can usually see the end-game coming. iUniverse had already charged me hundreds of dollars for holding my hand and doing some minor editing (which mainly threw me off my rhythm). They reformatted my pages to fit the printed book (tasks that, later, I realized I could have done myself for free). Yes, I was that green.

Books on the iUniverse Shelf

iUniverse offered marketing and distribution options for my books, including some expensive ad campaigns. I remained leery because they were still constantly trying to sell me box loads of my own books (and I wasn’t biting). Once—just once—I paid them a large sum to show my book at a book fair in Miami. Unfortunately, there was never any concrete evidence that my book even made it to the fair. I never received any sales as a result of the fair. In fact, in following-up, I checked my account records online at iUniverse and discovered that nobody at iUniverse had procured a copy of my printed book prior to the fair, which they would have needed in order to show it. When I mentioned this to iUniverse after the fair, they refused to refund the promotional fee. There later appeared a post-fair record of an internal request for a copy of my book on my account records. Someone had attempted to manipulate the records and backdate an order to make it appear as though they had procured a copy, but the system wouldn’t allow it. It showed the true date confirming the internal book request was made well after the date of the Miami book fare. They were trying to cover their tracks, it was obvious. It wasn’t worth  pursuing. Without having flown to Miami on the day of the book fair, I couldn’t prove anything. I laugh at the absurdity of the book fair ploy (and my gullibility). Nobody bought my book in Miami, and it took months before anyone purchased my book through iUniverse, or from any of the other bookseller’s to whom they claim to distribute. By the way, your books are not sent to retailers at all. These books are printed on demand by those who sell the printed copies online. iUniverse did nothing to promote my book. It sat on their online shelf in virtual reality. Of course, they offered other advertising options costing thousands of dollars, but . . . are you kidding?

Second Book Similar Fate

I also published my second book, Travelers’ Shorts 2: Tethers, with iUniverse. Am I crazy? Well, since I already knew the process, I went ahead with iUniverse again. Once you understand the mechanics of self-publishing, the venue at iUniverse works fairly well—enough to get a book out there. Your books find their way to Amazon (see Part 2). I wanted to get my second book published quickly as a way to show legitimacy. I had written several good short stories. People who read them loved them. For my second book, I made the mistake of using one of iUniverse’s book cover designers. (I designed the cover of my first book myself and was quite happy with the way it turned out. It kept with my vision.) For the second book, instead of trusting my gut and going with my own cover design again, I used one of iUniverse’s “professional” designer’s. That was a mistake. I had created a design of my own, but I took a chance with the iUniverse designer and it isn’t what I had pictured. I should have taken the time to change it. One day, when I publish a compilation of all of my short stories, in a single volume, I’ll design that cover myself. I may republish the second book and use my cover. At least, I discovered I’m a better cover designer than at least one paid professional. See my book cover (below) for Travelers’ Shorts? Those shorts are an actual pair of mine that I photographed and photo shopped.

Travelers Shorts

Travelers Shorts

Travelers’ Shorts 2: Tethers

Travelers Shorts 2

Travelers Shorts 2

Travelers’ Shorts Contain Gems

My books are gems. Of course I say that because I wrote them! The stories speak for themselves. In my first book, Travelers’ Shorts: Stories That Move, my prose leans toward being overly rich, or “purple,” as my aunt would say. However, I learned to move the story telling at a more contemporary pace in my second book, Travelers’ Shorts 2: Tethers. You can click on the image below to find out more. Don’t let me stop you.

Travelers' Shorts

Travelers’ Shorts—Short Stories by Robert George Reoch

Self-Publishing Book Companies Have Their Own Agenda

Most self-publishing companies are in it for their own profit, not yours. They profit from the process of publishing your book for you. They will charge you for editing services, formatting, cover design, advertising, etc.  They will then push your finished book right back at you to buy it from them (in quantities) so you can go out and peddle it yourself. They want you to buy your own book from them in large quantities (at discounted prices, of course). Just remember, the marketing onus is on you. Nobody sees your book if you don’t market it, but that’s another story which I’ll cover in my next article about self-publishing. Also, in my next article, I’ll talk about my positive experiences in self-publishing with Amazon and their affiliate company CreateSpace.

Good luck with your writing. For more information, read Part 2.

Robert George Reoch

Copyright Robert George Reoch Publishing